Welcome to Audiobrain: Emmy Award-Winning
Sonic Branding Boutique
Some companies can create great music, while others may strive for technical excellence. Audiobrain's unique expertise in sonic branding, strategic planning, and original composition by our six award-winning composers, paired with our full understanding of sound design, editing, mastering, music licensing, coding, and high end implementation places Audiobrain in a category all its own. From competitive research to cutting edge technology, we have the tools to help you create not just a great sound, but the right sound.
Sonic Branding (Sound Branding, Audio Branding, Sonic Identity... many names!) is the strategic development and deployment of a brand’s unique ownable sustainable audio assets leveraged consistently across many brand touchpoints. This not only increases your brand awareness and differentiation, but over time also saves costs by providing a clear and consistent sonic identity that is easily revised, repurposed, and expanded.
Ask our clients. Hundreds of clients from around the world both small and large (from Microsoft's Xbox 360, to Virgin Mobile USA, to five Olympic broadcasts for NBC) know that we have the creative vision, compositional talent and strategic disciplines to consistently exceed expectations. We create sound assets that will grow with your brand, helping you evolve this sonic identity as a long term, differentiating, sustainable asset.
Audiobrain is a creative partnership that pushes the boundaries of interactive sound in its ability to touch and shape experiences. We experiment and play. We educate and learn. Derivative audio is not part of our vocabulary. We are innovative and imaginative.
Our passion for excellence is our compass, and our commitment to our clients is our credo.
Latest News
January 18, 2012
New York Giants Official Anthem and Themes now available on iTunes and Amazon! Ringtones available in the iPhone Store!
After completing our second phase music initiative for the New York Giants, the New York Giants Official Anthem and Themes, composed by Audiobrain, are now available at the iTunes Store and on Amazon! In addition to the Official Anthem, you can also purchase the In Stadium Filmscore and an Orchestral Rock and Uplifting Orchestral version of the Official Anthem.
Have an iPhone? Search ‘New York Giants Official Anthem Ringtone’ and ‘New York Giants Orchestral Rock Ringtone’ in the iTunes Store on the iPhone to download the two different ringtones!
To purchase on iTunes: New York Giants Official Anthem and Themes on iTunes
To purchase on Amazon: New York Giants Official Anthem and Themes on Amazon
Thanks to the Giants for such a great collaboration all year, and we look forward to 2012: GO BIG BLUE!!
January 16, 2012
London Calling! Audiobrain to Serve as Music Supervisors for NBC’s 2012 Olympics Broadcast -- Our 6th Olympics collaboration!
Audiobrain will once again serve as Music Supervisors for NBC’s London Olympics Broadcast. We will be responsible for the management of the music systems, musical content and music support for all of the NBC Networks’ Olympics coverage, nbcolympics.com and on-demand, both onsite in London and at 30 Rock in New York. This is our sixth Olympics initiative with our unbelievably talented colleagues at NBC and we thank you for once again choosing us as your music team, and for including us once more as a part of this amazing journey!
The 2012 London Olympics are July 27th through August 12th. For more information, please visit:
www.nbcolympics.com
January 13, 2012
Funzio launches Modern War on the iOS platform with sound effects by Audiobrain!
Modern War, developed by Funzio, Inc., was recently released on the iOS platform and has been a major hit from day one! Audiobrain has had a blast designing the sound effects for the game and it has been a pleasure working with Funzio!
Check out the new game, Modern War, on the iPad and the iPhone! -- Modern War
January 10, 2012
Audrey Arbeeny Addresses Thunderbirds for Fourth Year!
Owner and Executive Producer Audrey Arbeeny has for a fourth straight year addressed the Thunderbird School of Global Management’s MBA candidates during their annual Winterim on January 9th, 2012. Audrey is continually one of the top-rated speakers, and we thank the Thunderbirds for the opportunity to once again participate in your superior program.
www.thunderbird.edu
December 15, 2011
Audiobrain Completes Mission US 2! Online Educational Interactive Game To Launch January 24!
Yesterday was our final session for Mission US 2, a spectacular educational game that chronicles the Flight to Freedom. Created for WNET with our longtime collaborators Electric Funstuff, the year-long initiative consisted of working with historians, extensive voice character casting, period music research and composition to bring authenticity to this special point in our country’s history. Many thanks to David and Spencer of Electric Funstuff, the designers and developers, for bringing us along for another unique and brilliant educational product, to WNET, and to the many talented voiceover artists who brought so much passion and integrity to this very special project. See pictures for a shot from our closing session!
Mission US 1 enters its second year in schools with over 100,000 students served!
For more information www.electricfunstuff.com
November 20, 2011
Holland America’s An Evening At Le Cirque Gets Branded Musical Experience!
Audiobrain has completed a 4-hour musical experience to accompany Holland America Lines' An Evening at Le Cirque Dining Experience. In collaboration with the world famous Le Cirque Restaurant in New York City, diners are treated to a special night of an authentic Le Cirque Experience right onboard each ship! We are very proud of our Holland America Lines Creative collaborators for recognizing that music and sound are integral parts of the overall customer experience and thank you for your continued efforts to bring an unparalleled sonic experience to your fleet!
http://www.hollandamerica.com
November 15, 2011
New York Giants Roll Out Music Package to Game Broadcasts!
Audiobrain has completed our second phase music initiative for the New York Giants. Leveraging from the positive response to the Official Anthem unveiled last year in-stadium, composed by Audiobrain, we have now rolled out to show themes and elements for programming such as radio’s WFAN and Opening Drive Live on MSG and have completed a broadcast musical asset package of over 90 pieces. Thanks to everyone at the Giants for your time, energy and belief! As huge fans, this has been an amazing collaboration and we look forward to 2012!
http://www.giants.com/
October 27, 2011
Design Management Institute Annual 36 Move to New York a Success!
DMI Annual 36: Design At Scale was held in New York October 25-26, and judging by the crowd, speakers and feedback the move was a good one! Audiobrain has created the sonic branding for DMI that includes a sound logo, brand theme and variations.
Held at the Jewish Heritage Museum the conference was insightful, and many new friends were made. Of course our favorite presentation was Melody Roberts, Senior Director, Experience Design Innovation, McDonalds Corporation, our client whose presentation included sonic branding work done by Audiobrain for the McDonalds self-service kiosks -- well done! Please see the photo section for pics from this great event!
For more information: www.dmi.org
October 15, 2011
Audrey Arbeeny Invited to Address MBA Program for 5th Winterim!
Owner and Executive Producer Audrey Arbeeny has been invited for a fifth time to address the Thunderbird School of Global Management’s MBA candidates during their annual Winterim in January 2012. Audrey again was one of the top-rated speakers. The Thunderbird MBA Program is ranked #1 in the world, and we thank you for your interest and support of sonic branding and your belief in it as an integral business tool!
www.thunderbird.edu
#1 “International” Full-time MBA -- U.S. News & World Report 2011(15 consecutive years) #1 “Best in International Business” Full-time MBA -- Financial Times 2011 Mission: “We educate global leaders who create sustainable prosperity worldwide.”
October 7, 2011
BrandManageCamp Surpasses with Attendance and Speakers!
As extremely proud sponsors of Brand ManageCamp, we not only had a great time in Las Vegas October 4-6, but the attendance for this year’s conference was soaring! Thanks to Len for another outstanding job! We added more branded musical elements and even music to accompany Beers Around the World, a special tasting party during the event. Check out our Photo Section!
For more information and to join us at next year’s conference:
http://www.brandmanagecamp.com
September 19, 2011
Audiobrain Collaborates with the New York Giants on Long-Term Initiative!
We are ready for some football as Audiobrain continues our collaboration with the New York Giants. New music created especially for the Giants can be heard throughout their many broadcast vehicles and we are very pleased to be continuing our work that began last year with the In-stadium NFL Films video, with original score by Audiobrain! Thanks to the Giants for your continued support!
http://www.giants.com/
September 6, 2011
Audiobrain Gears Up for Brand ManageCamp 2011!
Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas ata the MGM Grand October 4-5, 2011.
http://www.brandmanagecamp.com
Click here to register for the Brand ManageCamp 2011 conference.
August 20, 2011
Pratt’s Sound of A Brand Class Starts 5th Semester
Executive Producer Audrey Arbeeny has started her Sound of a Brand class at the prestigious Pratt Institute for the Fall Semester. This is the only sonic branding course in the country, and Audrey’s 5th semester teaching.
The course will be held at Audiobrain Studios in NY. Classes will begin in September.
www.pratt.edu
July 1, 2011
Audiobrain Completes Panadol Sports for Grey Advertising
Audiobrain recently completed 2 spots for Grey Advertising for our corporate client, Panadol. Look for the ads to launch globally this fall!
June 27, 2011
Microsoft Engineering Excellence Day a Huge Success!
Audiobrain’s Audrey Arbeeny was invited to present sonic branding at Microsoft’s Engineering Excellence Day held in Cambridge on June 21, 2011. Audrey’s presentation at the day-long internal event was very well received, and we thank our colleagues at Microsoft for believing in the value of sonic branding and for giving us the opportunity to bring our craft to a broader audience!
June 22, 2011
Seabourn Quest Luxury Cruise Ship Inaugural Music By Audiobrain!
Seabourn Quest, the newest in the luxury fleet of Seabourn Cruise ships, had its official debut on June 20, with a gala naming ceremony featuring fireworks over the city of Barcelona and a 14-day Maiden Voyage to Athens. Audiobrain composed “We Are Seabourn” for this momentous occasion, and the piece was also performed by an orchestra live at the event.
For more information on the Seabourn Quest, go to:
http://www.seabourn.com/luxury-cruise-vacation-onboard/Quest
June 6, 2011
Red Chariot Set to Launch in Minneapolis!
Red Chariot, a Minneapolis-based retail collaborative, has announced that Audiobrain, a sonic-branding firm, has joined the collaborative. Audiobrain has created all of the sonic branding for the entire retail center, including surround sound and sensor-driven experiences. This was a dream project for us as the Red Chariot is a place where retailers can come and experience the possibilities of multi-sensory retail design- in short, the retail Environments of the Future! Congratulations to all our colleagues at Red Chariot and thank you for allowing is to experiment and push the boundaries of sonic branding in retail environments!
For more information on Red Chariot go to:
http://www.theredchariot.com
Articles and Press Releases on Red Chariot:
http://www.retailcustomerexperience.com/article/181642/Audiobrain-joins-Red-Chariot-s-retail-collaborative
http://www.ddionline.com/displayanddesignideas/industry-news/Audiobrain-Joins-Red-4113.shtml
http://www.retailcustomerexperience.com/research/428/Retail-General
May 15, 2011
Content Evolution Annual Meeting and Educational Series Concludes in Boston!
The Federation Members of Content Evolution held its Annual Meeting in Boston this week, and concluded with an Educational Breakfast for Boston-based businesses to learn more about multi-dimensional branding. Audiobrain is the sonic branding firm for Content Evolution, which is a team of experts from around the world hand-chosen to represent all facets of branding and development. Audrey Arbeeny, Audiobrain’s Founder and Executive Producer, presented Sonic Branding at the Event.
For more information on Content Evolution go to:
www.contentevolution.net
May 2, 2011
WNET/EFS Mission US: For Crown Or Glory? Receiving Rave Reviews!
Congratulations to our Colleagues at Electric Funstuff and WNET on the wonderful reviews to this online educational game! Audiobrain created the music and sound design, as well as the voice-casting- all of which was approved by historians for accuracy, and we created the instrumentation to be as close to the sounds of the period. Be sure to check out the Pennywhistle mini-game!
www.mission-us.org
http://jayisgames.com/archives/2011/04/mission_us_for_crown_or_colony.php
April 28, 2011
Audiobrain’s Audrey Arbeeny Receives Second Emmy™ Nomination!
Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's 2010 Vancouver Games Broadcast. The nominees were announced by the National Academy of Television Arts and Sciences on April 9. This is her second nomination, and Audrey previously won an Emmy™ Award for her work on NBC’s Beijing Olympics Broadcast.
As Music Supervisor, Audrey headed both the Vancouver and New York music resource teams for the networks of NBC. This was Audrey's fourth time at the NBC Olympics music supervision helm. Audiobrain team's responsibilities included musical content procurement from publishers, labels, and artists, consulting on the music system design and information organization, original composition and creative support for NBC’s producers both on-site at the games in Vancouver with 24/7 music operations, and at NBC's 30 Rock Studios in New York. Thank you to our colleagues at NBC Olympics for believing in us- trusting that we were the right team to again head their ever-expanding music initiatives, and for making us a part of another successful Olympics broadcast!
April 26, 2011
Audiobrain Featured In Inc. Magazine!
Audiobrain was featured this week in an article in Inc Magazine entitled “Does Your Brqnd Ring Like A Bell? Which explore the importance of sonic branding. Along with an interview with Audiobrain, our longtime client, 1st Advantage Federal Credit Union’s Vice president of Marketing Jim Craig also provides a case study of his experience and various sonic branding initiatives with Audiobrain. To read about Audiobrain in this article, click here: “Does Your Brand Ring Like A Bell?”
April 15, 2011
FUSE 2011 a Huge Success!
The FUSE Conference, held in Chicago April 11-13 had a great turnout and many fantastic presenters. Audiobrain provided the sonic branding for the three day event, including room ambience, executive walk-on's, sonic logo, break music and three-room sound design experiences. Thanks to our new friends at FUSE for the great collaboration and we look forward to many more! http://www.iirusa.com/fuse/fuse-home.xml
April 5, 2011
Audiobrain Completes Phase 2 of Holland America Lines Audio Experience!
Audiobrain recently returned from Fort Lauderdale where we installed an upgraded sonic experience on both the Nieuw Amsterdam and the Eurodam as they reposition to Europe for the Spring and Summer. Be sure to reserve the Le Cirque Dining Experience when onboard!
http://www.hollandamerica.com
March 7, 2011
Tribeca Film Institute Returns To Audiobrain!
Audiobrain will again be hosting a Music for Film & Television workshop for the students of the Tibeca Film Institute. The workshops will be held at Audiobrain’s Studios on April 18-19. For more information on the Tribeca Film Institute go to http://www.tribecafilminstitute.org/.
February 20, 2011
Audiobrain To Address AIGA!
Audrey Arbeeny has been asked to speak at AIGA, the oldest and largest professional organization for design this spring. The date is scheduled for April 23rd at the Metro North Chapter. For more information on the event and AIGA go to http://www.aiga.org/. To view the details of this event, please go to:
https://app.e2ma.net/app/view:CampaignPublic/id:29419.9267907402/rid:464f5b7ef9322d88c0dbe9fda2cbb880
January 4, 2011
Audiobrain Featured in Sonic Branding Article!
Audiobrain was featured in an in-depth article "Sonic Logos Now a 'Sound' Business Practice in today's edition of The Street.com.
TheStreet.com, Inc. is one of the world's leading digital financial media company. Since its inception in 1996, TheStreet's free, award-winning Web site, thestreet.com, has distinguished itself from other financial Web sites with its journalistic excellence and unbiased coverage of the financial markets, economic and industry trends, and investment and financial planning. We are very excited that we were chosen as the sonic branding experts to explain this practice, and thank thestreet.com for a wonderful article!
You can read the article here:
http://www.thestreet.com/story/10959185/1/sonic-logos-now-a-sound-business-practice.html
December 27, 2010
Audiobrain Completes Second Cruise Ship Sonic Experience for Holland America!
Audiobrain recently extended
the sonic branding initiative we created for Holland
America’s Nieuw Amsterdam to their sister ship, The Eurodam.
This is part of the first phase
of a long-term, multifaceted initiative with Holland
America. Thanks to our colleagues at Holland
America and we look forward to beginning phase 2 in 2011!
www.hollandamerica.com
November 20, 2010
Audiobrain Featured in ProSound News!
Audiobrain was recently
featured in October’s edition of ProSound News, the
definitive publication for the professional audio industry.
The article outlined Audiobrain’s work in sonic branding as
well as a profile on the technical systems in our studios.
Audiobrain would like to thank our colleagues at ProSound
News for the article, and be sure to check out the
article here (registration required).
www.prosoundnews.com
October
25, 2010
Audiobrain Extends Olympics Role to Music Supervision
Services for NBC Sports!
Audiobrain has extended
our Music Supervision services beyond NBC Olympics to now
include NBC Sports. Audiobrain has a long-term relationship
with NBC Olympics and won an Emmy™
Award for our work on the NBC
Beijing Olympics Broadcast. We thank our NBC colleagues for
expanding our role to now serve the entire NBC Sports Team!
For Strategic Marketing please continue to contact Head TV
Music Creative Alicen Catron-Schneider at Alicen.Schneider@nbcuni.com.
www.nbcsports.com
October
19, 2010
Audrey Arbeeny Returns to Address Thunderbirds for Third
Year!
Owner and Executive
Producer Audrey Arbeeny has been invited for a third year to
address the Thunderbird School of Global Management’s MBA
candidates during their annual Winterim in January, 2011.
Audrey was one of the top-rated speakers, and we thank you
for the opportunity to once again participate in this
superior program.
www.thunderbird.edu
#1 “International” Full-time MBA -- U.S. News & World
Report 2010 (14 consecutive years)
#1 “Best in International Business” Full-time MBA --
Financial Times 2009
Mission: “We educate global leaders who create sustainable
prosperity worldwide.”
October 6, 2010
Eebee’s Adventures featured In Wall Street
Journal!
Eebee’s Adventures, an Under 2
Baby Market DVD Series featuring songs and sound design by
Audiobrain, was the front page story in today’s Wall Street
Journal’s Personal Journal Section. Audiobrain worked
extensively with EveryBaby Company to bring this amazing and
educational little baby to life!
Congratulations to EBC! To read the article as well as to see
and hear samples from the series, please visit:
http://bit.ly/alghHW
October
1, 2010
Mission US: For Crown or Colony officially launches
nationwide!
A big congratulations to
our colleagues at Electric Funstuff for a fantastic job on their interactive
educational game for WNET:
Mission US! Audiobrain composed the score and casted and
recorded all the voice talent heard in the finished
product. Mission US is a multimedia project featuring free
interactive adventure games set in different eras of US
history.
The site has already been selected as an Editor's Choice by
Children's Technology Review and the game is getting great
feeback from teachers and kids. You can log on to play the
game at www.mission-us.org! In addition to the site, there are
other ways you can connect with Mission US:
on YouTube: www.youtube.com/missionus
on Facebook: www.facebook.com/missionus
on Twitter (@Mission_US): www.twitter.com/Mission_US
Check out our photos page for a shot of our celebratory drinks
with our friends at EFS!
Read more
exciting news about Audiobrain
here>>>
