product sonification

From prototyping to manufacturing, we will work closely with you from start to finish. We are actively involved in creative design as well as technical implementation and will work on both sides to create the best and most authentic sounds for your product. From sound hierarchy to product testing, we will create a memorable and functional sonic experience for your customers.

PRODUCT SONIFICATION & VOICE BRANDING: JAYBIRD

Audiobrain worked closely with Jaybird to create branded product sounds and voiceover audio for their state-of-the-art wireless sport headphones, including the Tarah Pro, which were honored at the 2019 CES Innovation Awards.

We developed a customized audio palette that is entirely unique to the Jaybird brand, including: alerts, notifications, and other UI sounds inspired by the natural vocalizations of birds in addition to voice alerts and prompts in 8 languages.

Sample Product Sounds:

PRODUCT SONIFICATION & EXPERIENCE DESIGN: PULSON COUNTERPACE

Audiobrain collaborated with Pulson on the product sounds and the design of the experience/UX integration for their revolutionary new fitness technology Counterpace, which aims to synchronize your gait with your cardiac cycle phase to improve your workout. Counterpace is the result of many years of medical research and design. This collaboration aligns with a central tenant of Audiobrain’s mission statement: “to embrace and advocate for the power of music and sound to promote well being.” Audiobrain is keenly aware of the role music plays in enhancing workouts and worked closely with the Pulson research & design teams to create the best possible sonic experience for this new device.

COUNTERPACE PRODUCT SONIFICATION

Audiobrain created three sound palettes for this initiative: Flow, Hale, and Quantize. Users can select the sound profile of their choice to guide workouts through audio cues, which help to synchronize heart and step rates for optimal exercise. Download the Counterpace application now and get the most out of your workouts!

PRODUCT SONIFICATION: TOSHIBA SYSTEM 7 SELF-CHECKOUT

Audiobrain collaborated with Toshiba in the creation of their sonic branding strategy and branded product sounds for their new System 7 Self-Checkout. Toshiba was seeking a more immersive and enjoyable customer experience in the retail environment.

System 7 has received rave reviews and was featured at the 2019 NRF Conference in New York with its new design, improved UI/UX, and the new sonic experience. Retailers can tailor the new system to their specific in-store environments and the device has sparked huge interest among major retail and grocery stores around the world. Audiobrain’s carefully designed System 7 Product Sounds were developed over the course of many months and based on an in-depth research, analysis, and testing, ensuring the best possible sonic experience for customers in any shopping environment. Learn more about the System 7 here.

Sample Product Sounds:

Whirlpool_transparent logo_home appliances.jpg

Sample Product Sounds:

Audiobrain was asked to develop the sonic branding strategies for the Whirlpool and KitchenAid brands.

This initiative included the creation of sonic logos, and on-brand product sounds for a variety of offerings.

We composed the Whirlpool the sonic logo then leveraged the branded sound (see examples here).

Click here to learn more about Audiobrain’s full sonic branding initiative for Whirlpool.

Sample Product Sounds:

Audiobrain worked closely with the Whirlpool Design Center to develop the audio language and creative content for KitchenAid.

After creating a sonic logo that articulated key elements of the KitchenAid brand, we leveraged the sonic palette to other touchpoints, including many product sounds like the samples included here.

Click here to learn more about Audiobrain’s full sonic branding initiative for KitchenAid.

Product Sonification: Microsoft Xbox360

“When we set out to bring the Xbox 360 to life by infusing a sonic landscape, we were not looking for a sound design company, we were looking for a group that lived sonic branding. Audiobrain is that company. They developed a sonic dialogue that completed our established design language.” -Microsoft Official Press Release

Official Xbox 360 Sound Logo:

Sonic Fingerprint in Co-branding:

This illustrates the use of the Xbox 360 “sonic fingerprint” or icon, the short, ownable, identifiable Xbox “breath”.