360° Sonic Branding | Voice Branding | Composition/Music Supervision | Product Sonification | Sports Branding | Interactive/Gaming | Film/Broadcast | Environmental Design

360° Sonic Branding

From a Sonic Branding Snapshot for those new to sonic branding and want to understand their brand’s sound potential, to sound logos to sound guidelines, from customer surveys to sound implementation, we can create a system that leverages your sound assets to create a seamless brand experience.

SONIC BRANDING INITIATIVE: WHIRLPOOL & KITCHENAID

Audiobrain worked closely with the Whirlpool Design Center to develop the audio language and creative content for KitchenAid. Newer technology allowed us to replace piezo buzzers with expressive polyphonic sounds for a more robust sonic experience. Audiobrain developed a unique and consistent audio strategy with intuitive sounds that match the fullest technical capabilities of the KitchenAid brand. We created a sonic logo that articulates key elements of the KitchenAid brand, which was then evolved to other touchpoints, including on-brand, expressive, product sounds.

Global Sonic Branding Initiative: UNIFY

Since 2012, Audiobrain has been collaborating with Unify, formerly Siemens Enterprise Communications, to develop a long-term, strategic and intentional Sonic Branding initiative; in order to to coincide with a global re-branding effort combined with an event launch. Since the start of the initiative, we were able to sonically articulate the brands' attributes, creating a consistent and identifiable brand sound across a multitude of platforms.
The initiative included a global sound logo, various length broadcast elements, room ambience, corporate videos, ringtones, a scored keynote speech for the Unify brand unveiling, and many other touchpoints. As a result, the creation of a seamless and consistent sonic experience of the Unify brand has been experienced throughout the world. 

Sonic Logo and Full Initiative: GlaxoSmithKline Panadol 

GLOBAL SOUND BRANDING INITIATIVE

Audiobrain has collaborated with the Panadol team to create a complete global sound branding initiative including a wide range of sonic branding, marketing materials, interactive, and advertising.

Adapting sound to the Environment: Sense Branding Pavilions:

By using HSS speakers, acoustical domes, and sensors for audio adjustment, we dynamically controlled the audio system based on the volume of ambient noise, number of people, and room configurations. 

VIDEO EXAMPLES

Sonic Logo: LifeLockIn 2013, Audiobrain collaborated with LifeLock in successfully creating a sonic logo and app notification to alert LifeLock users. Balanced with a sense of reality combined with reassurance, the LifeLock logo and alert features the sound of breaking glass in reverse communicating that LifeLock is there to protect and restore against the realities of identity theft. The following assets show the final logo and notification, as well as exemplify each use in their campaign launch.