Audiobrain’s Audrey Arbeeny Presents At ProjectVoice

January 15, 2020

Audiobrain’s Founder & CEO Audrey Arbeeny was featured in two sessions at the Project Voice conference in Chattanooga! Sonic Branding: The Essence of Voice-First Marketing focused on the importance of brand-alignment in voice-enabled technology and Voice and Sound: Audio Advancements in Emerging Healthcare Technologies featured Audrey’s insights into the role of sound in the healthcare space, from voice-assisted devices to wearable products, VR, and more.

 Audrey emphasized the value of engaging, brand-aligned audio in today’s voice-first, sound-first environment and discussed how new technologies are leveraging sound to enhance user experiences in a variety of products. Many thanks to Bradley Metrock and Project Voice for this opportunity to advocate for sonic branding!

Audiobrain’s Founder & CEO Audrey Arbeeny Interviewed by Bret Kinsella

January 14, 2020

Audiobrain’s Founder & CEO Audrey Arbeeny was interviewed by the master of voice technology Bret Kinsella of voicebot.ai at CES 2020. As always, Audrey enjoyed chatting with Bret about voice-first technology and the impact of sound in branding today.  

Listen to Audrey’s interview with Bret and other insightful conversations from VOICE at CES 2020 here.

Dr. Teri Fisher Unveils Sonic Branding By Audiobrain

January 13, 2020

Dr. Teri Fisher unveiled his new sonic branding by Audiobrain in today’s episode of his podcast Alexa In Canada and interviewed Audiobrain’s Founder & CEO Audrey Arbeeny about our approach to crafting his unique sonic identity. We are proud of this collaboration and thank Dr. Teri for his enthusiasm and support for sonic branding in the voice-first era! 

Listen to Audrey and Dr. Teri’s conversation here.

Audiobrain’s Audrey Arbeeny Interviewed Live On BeTerrific

January 10, 2020

Audiobrain’s Founder & CEO Audrey Arbeeny was interviewed live on the set of BeTerrific, the official media partner of CES 2020 in Las Vegas! Audrey discussed current trends and made predictions for sonic branding in the voice-first, sound-first era.

Audiobrain’s Audrey Arbeeny & Whirlpool’s Brandon Satanek Present at CES 2020

January 8, 2020

Audiobrain’s Founder & CEO Audrey Arbeeny and Whirlpool’s Global Senior Manager of Product and Digital UX Brandon Satanek presented at VOICE at CES 2020 in Las Vegas! Audrey and Brandon’s discussion, The CMO’s Sonic Brand Imperative for 2020, focused on what it takes to create and execute a sonic branding initiative in today’s sound-first market. The fireside chat also featured examples from Audiobrain’s collaboration with Brandon on sonic branding and product sonification for the award-winning Whirlpool and KitchenAid brands.

Read more about Audiobrain’s work with Whirlpool and KitchenAid here.

Audiobrain’s Sonic Branding For Xbox360 Featured Among 10 Best Audio Logos

January 6, 2020

Audiobrain’s iconic sonic branding for Xbox360 was featured on Creative Bloq’s list of the 10 Best Audio Logos! Many thanks to Tony May for highlighting our work for the Xbox brand and pointing out the “beautiful diversity and complexity” of the famous Xbox360 sound logo. We are proud to have designed such an iconic sound identity that resonates with consumers and still stands out after many years!

Read the entire list and the analysis of our Xbox360 logo here.

Audiobrain’s Audrey Arbeeny Helps Jose Cotto Kick Off His New Flash Briefing

December 17, 2019

Audiobrain’s Founder & CEO Audrey Arbeeny was thrilled to join Jose Cotto, Founder & CEO of True Reply, as his first guest on the inaugural edition of his new Flash Briefing Beyond Voice!

 True Reply helps companies leverage cutting-edge voice technology in telecommunications and Jose’s briefcast offers insightful tips and tricks to help expand your brand in the VoiceFirst era!

 Check out Jose’s new flash briefing here.

Audiobrain’s Founder & CEO Audrey Arbeeny Speaks at Women In Voice NYC

December 16, 2019

Audiobrain’s Founder & CEO Audrey Arbeeny joined host Alison Greenberg, CEO & co-founder of aflow, for a panel discussion at Women In Voice NYC entitled “Alexa, Let’s Talk Money.” This was a great event and Audrey is proud to support the empowerment of women in branding.

Many thanks to Alison for hosting and to all the amazing women who attended! Learn more about Women In Voice here.

Audiobrain's Sonic Branding For Beetle Moment Marketing

December 10, 2019

Audiobrain recently completed the creation and development of a sonic identity for our friend and colleague Emily Binder and the Beetle Moment Marketing Podcast. We worked closely with Emily to define her sound and craft a unique set of audio assets that align with her brand. Many thanks to Emily for this collaboration and for helping Audiobrain raise awareness about the benefits of sonic branding in the VoiceFirst SoundFirst era! 

Check out Emily’s new trailer and a sample of the sonic identity Audiobrain created for the Beetle Moment Marketing Podcast here.

Audiobrain's Audrey Arbeeny Featured In Branders Magazine

November 19, 2019

The newest issue of Branders Magazine is out now and focuses on powerful women in branding. We are so thrilled that our Founder/CEO Audrey Arbeeny was included in this master class of women and encourage everyone to check it out!

Audrey is honored to be featured alongside these inspiring women and hopes this magazine issue can empower more women to strive for excellence! Check out a little piece of Audrey's article here and feel free to check out her full article on page 24 of the most recent issue of Branders Magazine!

Audiobrain Founder & CEO Audrey Arbeeny Interviewed On Beetle Moment Marketing Podcast With Emily Binder

November 18, 2019

Audiobrain’s Founder & CEO was recently featured on the Beetle Moment Marketing Podcast with Emily Binder to discuss the importance of sonic branding in today’s sound-first, voice-first marketing culture with specific examples from Audrey’s experience as a leader in the industry, including: Audiobrain’s collaboration with Pulson in the development of their fitness device Counterpace, and Audiobrain’s recent work in crafting a sonic identity for Emily herself! 

 Many thanks to Emily for the opportunity to appear on her great podcast and for helping us to educate on the importance of sound in branding! Listen to the podcast here and be sure to follow Emily and Beetle Moment Marketing for more insights!

Audiobrain Founder & CEO Presents Fall Master Class at SVA

November 12, 2019

Earlier this month Audiobrain Founder & CEO Audrey Arbeeny presented her fall semester master class at School of Visual Arts (SVA) Masters in Branding Program for the 10th year.

Audrey introduced sonic branding to the students and talked about the importance of sound in the world of branding, emerging technologies and her personal journey building a successful sonic branding company 16 years ago. The students were amazing and many have reached out to continue learning about sonic branding. Audrey also mentors at SVA and enjoys learning from this unparalleled program and students. Thank you Debbie Millman for bringing us into your fantastic program!

Forbes Reviews Advertising Week Power Of Audio Summit Featuring Audiobrain

September 27, 2019

As various reviews of Advertising Week 2019 come in, one thing is for certain: Sonic Branding and Intentional Audio is a very hot topic! Howard Homonoff wrote a great piece in Forbes Magazine and cited the expertise of Audiobrain as a sonic branding agency helping brands find heir sonic identity.

Thanks Howard for your very insightful piece, and also thank you for the picture of the Power of Audio Summit Presented by NPR. Audiobrain’s Founder & CEO Audrey Arbeeny was a part of this fantastic panel, which has received so much interest and positive feedback! 

Check out the article in Forbes here

AUDIOBRAIN’S AUDREY ARBEENY SPEAKS AT THE POWER OF AUDIO SUMMIT

September 24, 2019

Audiobrain’s Founder & CEO Audrey Arbeeny participated in a great panel discussion entitled A Brand Strategy, In Audio during yesterday’s Power of Audio Summit, presented with NPR as part of this year’s Advertising Week conference in New York. The panel was moderated by President & CEO of National Public Media Gina Garrubbo and featured Audrey, HBO’s Sabrina Caluori, 360i’s Abbey Klaassen, and Spotify’s Bob Walker.

It was great to be a part of this panel and to have an entire day devoted to the incredible power of sound. Many thanks to our moderator Gina Garrubbo, the other great panelists, and to NPR for an amazing and informative Audio Summit!

Brand Managecamp 2019

September 19, 2019

Audiobrain is proud to have sponsored another successful Brand ManageCamp conference in Las Vegas! This year’s event was the best yet, with a great new venue at Caesar’s Palace, an incredible lineup of speakers, and tons of valuable marketing insights!

We got to meet a lot of great people that are excited about sonic branding and even heard an amazing performance by Grammy-winning songwriter & artist Steven Lee Olsen! Many thanks to our Chief Brand Strategist Len Herstein and the rest of the BMC team for hosting such a great conference!

For more information on Brand ManageCamp and highlights from this year’s event click here.

Audiobrain Founder & CEO Interviewed On Voice First Health Podcast

September 17, 2019

Audiobrain’s Founder & CEO Audrey Arbeeny joined Dr. Teri Fisher on his podcast, Voice First Health, to discuss sonic branding and its implications for modern healthcare. This was a great opportunity to discuss the intersection of sound and wellness, a subject Audiobrain has promoted since the company’s founding.

Audrey and Dr. Teri discuss Audrey’s background in the field and her experience using sound to promote wellbeing and healing as well as recent work Audiobrain has conducted in the healthcare space, from surgical robotics to wearable fitness products like Pulson’s Counterpace device.

Check out the full podcast here.

Audiobrain Featured In September 2019 Issue of The Atlantic

September 15, 2019

PAUL SPELLA

Audiobrain is featured in a great article in the September 2019 issue of The Atlantic, along with our collaborators at the Whirlpool Corporation. The article, Why Washing Machines Are Learning to Play the Harp discusses the crafting of branded sounds for machinery, appliances and and highlights Audiobrain's recent sonic branding & product sonifications for both the Whirlpool and KitchenAid Brands. It also gives a nice historical perspective on the sounds of machines in general.

Thank you to Laura Bliss from writing this timely, important piece and for shining a light on the value of intentional audio! The response has been huge, a great sign that “sound first” is truly front and center, and people do care about their sonic experiences.

This truly was a massive Audiobrain team effort from all our composers and producers! Thank you to our colleagues at Whirlpool for joining the article with us, especially Brandon Satanek Global Senior Manager, Product and Digital UX/UI Design for leading these amazing projects, and we are looking forward to our continued collaboration!

Audiobrain's Audrey Arbeeny On This Week In Voice Podcast

September 6, 2019

Audiobrain Founder & CEO Audrey Arbeeny joined Bradley Metrock for the latest episode of the This Week In Voice podcast. Audrey and Voiceflow CEO Braden Ream joined Bradley to discuss some current news stories with an impact on voice technology and conversational AI.

Thanks to Bradley and Braden for the enlightening and informative discussion! Check out the full episode here.

Audiobrain Founder & CEO Appears On talkRadio With Paul Ross

August 26, 2019

The incredibly talented English television and radio presenter, journalist, and media personality Paul Ross reached out to Audiobrain’s Founder & CEO Audrey Arbeeny for a live interview on his radio show, The Late Late Early Early Show.

 Audrey and Paul had a really engaging dialogue about sonic branding, some laughs, and discussed really cool, valuable insights and questions from Paul. Thanks to Paul for reaching out, Audrey had an amazing time on the show! Check out the episode below:

The incredibly talented English television and radio presenter, journalist, and media personality Paul Ross reached out to Audiobrain’s Founder & CEO Audrey Arbeeny for a live interview on his radio show, The Late Late Eary Early Show. Audrey and Paul had a really engaging dialogue about sonic branding, some laughs, and discussed really cool, valuable insights and questions from Paul. Thanks to Paul for reaching out, Audrey had an amazing time on the show!

Audiobrain's Audrey Arbeeny Interviewed In The Times UK

August 24, 2019

Audiobrain was recently featured in a great article by Mark Bridge for The Times UK about our work with Whirlpool and KitchenAid!  

Audiobrain worked closely with Brandon Satanek, Global Senior Manager of Product and Digital UX and his team at the Whirlpool Design Center to craft sonic branding strategies for both brands, develop sonic logos, and create unique on-brand product sounds for a variety of offerings.  

Check out Mark’s interview with Audiobrain Founder & CEO Audrey Arbeeny here.